Because good toys should be easy to find
A curated collection of sustainable, ethical and timeless toys and furniture that takes the guesswork out of choosing.
Sāaru (સારું) means ‘good’ in Gujarati—a simple word that reflects everything we stand for:
good quality, good design, and good for families.
Thoughtfully curated, sustainably made, and always with little ones in mind.
WHO ARE YOU SHOPPING FOR?
About Sāaru
At Sāaru, we curate a lifestyle for children's play rooted in ethics, sustainability, and unique craftsmanship. Every product in our collection is handpicked for its durability, sustainability, and ethical production, ensuring only the best for our customers, conscious families. We partner closely with brands that share these values, offering a platform for their stories and craftsmanship to shine.
Values
The brands we choose to work with are transparent about their processes and committed to reducing their environmental footprint. Our focus is on products made with quality materials, built to last, and designed to inspire creativity and learning.
Our selection includes eco-friendly toys, functional home essentials, and durable furniture, all chosen for their practical benefits and ethical origins. At Sāaru, we help families make sustainable choices by offering products that align with their values and meet their everyday needs.
Meet the brands we love
The Sāaru Journal
Open-Ended Play, But What Does It Actually Look Like at Home
Open-ended play isn’t about toys doing more. It’s about toys doing less, so children can bring their own ideas, pace, and direction to play over...
Are Montessori Toys Worth It, or Is It Just Good Marketing
Montessori isn’t about neutral colours or labels. It’s about whether a toy genuinely supports independence, focus, and confidence through the way a child uses it...
What to Buy a Two Year Old Who Already Has Too Much Stuff
Buying for a two-year-old isn’t about adding more toys. It’s about choosing something that still makes sense as they grow, long after the birthday excitement...
How to Spot a Toy Your Child Will Actually Play With for Weeks
A toy that lasts isn’t the one that creates the biggest reaction on day one. It’s the one a child keeps returning to because it...
Timio, Yoto or Tonies? Choosing the Right Screen-Free Audio Player
Timio is a screen-free audio player designed for children aged two to six, with built-in Dutch support and free language options including English, Mandarin (Chinese),...
Plastic Toys, Sustainability, and Why the Material Alone Isn’t the Point
Plastic isn’t automatically the problem. Toys designed for longevity, safety, and long-term play can be more sustainable than alternatives that break or are quickly outgrown.
