Introducing

The Sāaru Journal

The Sāaru Journal is a space for parents who care about thoughtful play and a slower pace of childhood. Here you'll find ideas for open-ended activities, toy guides, and tips for creating a home that works for both kids and grown-ups. It’s about making everyday moments more meaningful, one small choice at a time.

Why We Love Connetix (and Why Your Kids Probably Will Too)

Why We Love Connetix (and Why Your Kids Probably Will Too)

Magnetic tiles are one of those rare toys kids never get bored of. In this post, we talk about why we love Connetix and why...

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1st Birthday Gift Guide

1st Birthday Gift Guide

Lovely, no-fuss gift ideas for one-year-olds From soft toys to balance bikes, we’ve rounded up our favourite 1st birthday gifts from the Sāaru collection. All...

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How to Build a Toy Collection That Actually Lasts

How to Build a Toy Collection That Actually Lasts

A random ball here, a loud blinking thing there, and somehow a whole lot of toys that your child doesn’t even play with.  Here’s what...

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How to Choose the Right Toy for Your Child’s Stage and Personality

How to Choose the Right Toy for Your Child’s Stage and Personality

Choosing the right toy isn’t just about age labels. This guide helps you find safe, sustainable toys that match your child’s stage of development and...

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Are Sustainable Toys Boring?

Are Sustainable Toys Boring?

Are Sustainable Toys Boring? Think Again! When people think of sustainable toys, they might imagine simple wooden blocks or fabric dolls that seem less exciting...

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Girl in cape and wand

The Power of Pretend

Children love to pretend, and roleplay is far more than just a game — it’s a vital part of their development. Through roleplay, children learn...

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